With around 150 participants, the first completely virtual Lab.Vision was a success. The presentations of digital sales communication as well as the insight into Roche’s laboratory of the future were very well attended and the networking with avatars in a virtual location was also very well received.

Jüke supported the event as a gold sponsor. “Our virtual booth was a great opportunity to present our services and products to analytical and laboratory technology companies and to get into discussions with each other,” says Heinrich Jürgens, Managing Director of Jüke Systemtechnik GmbH. “Even though we talked to each other as avatars, the contact with each other was important and entertaining and interesting in a special way.”